HOME CONTACT US KOREAN


Basic System
Visual Identity
Header
Color
Typography
Sample

Home > Design Guideline-C/S > Visual Identity > Typography




In mobile environment, text is an important factor which takes up the majority of information. Typography is the technique of applying fonts and expressing text. Here is a policy for font face and size.


Policy

The fonts defined in the guide are basic fonts.(cf.: Page 34)
When applying additional fonts:
- Apply san-serif style in menus and contents are.
- Use of san-serif is recommended, but when making differences in visual copies and such, serif or other styles can be applied.
Readability and harmony of font face, size, spacing, line spacing, color should be considered.
The font style is defined according to hierarchy, and applied coherently throughout all pages.
The number of font faces used in one site should be minimized.
In order to decrease the data area, you can decrease the font size and spacing.
Only the basic system fonts can be applied.
When Korean and English texts are mixed, the standard is Korean font.


Image Log





 
Copyright 2001-2003 LG Electronics. All rights reserved. Contact us