 |
Definition of MSG
|
Mobile Style Guide (MSG) is a group of policy on design, contents, and technology, in order to develop, manage, and maintain mobile sites and system, embodying coherent identity and user experience.
|
Application Scope of MSG
|
The application scope of LG Electronics Mobile Style Guide is LGE mobile sites and systems.
The Mobile Style Guide is provided in two types ? web type and C/S type ? according to the type of system.
|
Application Period of MSG
|
The Mobile Style Guide is applied from the published period in the newly developed or renewed sites.
|
Objectives of MSG
|
 |
Reduction in Mobile Site Development and Management Expenses |
| - |
When developing a new mobile site or repairing / maintaining one, the expenses can be cut down due to the saved time and human resources by utilizing the MSG.
|
|
Mobile Site Quality Assurance |
| - |
Following the guidelines provided when developing a mobile site helps maintain a certain level of quality in contents, design, and technology.
|
|
Integrated Management of the Mobile Sites |
| - |
Coherence and connectivity among all mobile sites makes integrated management possible.
|
|
Enhancement of Usability |
| - |
Usability can be greatly enhanced by reducing re-learning and increasing ease of learning through coherent interface throughout all mobile sites.
|
|
Building User Confidence |
| - |
User confidence can be built by providing coherent user experience and maintaining quality of all sites.
|
|
Enhancement of Brand Image |
| - |
The brand image can be greatly enhanced by displaying consistent and coherent LGE mobile identity, also enhancing brand name value and image.
|
|
Organization of MSG
|
This guide is divided into Introduction, General Guideline, Design Guideline
The General and Design Guideline provides *C/S Type and *Web Type, which only one of either type should be applied coherently.
|
Introduction |
| - |
You can acquire general understanding of the MSG and its application.
|
|
General Guideline |
| - |
Mobile environment and consideration factors in User Interface(UI) are explained.
|
|
Design Guideline |
| - |
Guidelines on basic system and visual identity for each C/S and Web Type are provided.
|
|
Application of MSG
|
The MSG should be carefully applied in all pages. In addition, all categories and guidelines are systematically relevant. All mutual connections and context should be considered.
The strategy of identity integration in this guide is complete integration by each category of mandatory components. Therefore it is recommended that developers strictly observe this MSG. However, in case of special needs, it could be consulted with the department in charge of MSG.
For new kind of pages or additional components which no guidelines are found, it could be applied within maintaining the look & feel by the designer. In this case also, it is recommended that it is consulted with the department in charge of MSG.
When the application of MSG is complete, the mobile site or system should be reviewed by the department in charge before launching.
After the implementation of MSG, you should provide feedback on the MSG, and the department in charge should reflect the feedback on the next upgrade.
|
Regulations on Use of MSG
|
This guide is developed to enhance, maintain, and manage LGE mobile identity. Therefore, it is essential that the developers of LGE mobile sites or systems should correctly understand and apply this guide.
This standard is only for LG Electronics mobile sites and systems. None of the information on this site may be copied, distributed or transmitted in any way for commercial use without the express written consent of LG Electronics Inc. LG Electronics Inc. reserves full ownership of and intellectual property rights in any materials downloaded from this site..
The LGE MSG may not be translated or copied without permission. If you have any questions or need translations, you should consult with the MSG supervisor. ?
|
|
